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5.0 from 17 verified reviews

Link building services with the price on the label

Seven services, 6,000+ vetted publishers, every price visible before you spend anything. Pick a service and see exactly what it costs.

6,000+Vetted publishers
2,200+At DR 50 and above
99%Link retention
8 yrsBuilding authority
$0Retainer, ever
Most ordered

Guest posting service

A new article written for a real publisher, with your link inside it.

  • Article written, pitched and placed for you
  • Every domain and metric shown before you pay
  • 2,200+ of our publishers sit at DR 50 or above
  • Monitorable from day one, replaced free if it drops inside its window
Starts at$29USDMedian listing $138 · market median $240
Turnaround
5–7 days
Authority
DR 1–90+
Middle half
$87 – $221
Content
Written for you
Browse guest post sites

Free to browse · no card
Replaced free if the link drops

Straight answers

Which link building service do you need?

Match your situation to the row below. Six of them, including one where the honest answer is to spend nothing at all.

Or start from the kind of business you run

Do not buy

Under roughly $300 a month, or a page that is not indexed yet. At our own median that is two links, and two links a month moves nothing. Links pointed at a page Google cannot crawl are money set on fire. Fix that first and come back.

Link building pricing

How much do link building services cost?

The median backlink costs $240, measured across 251,831 live offers across 91,518 domains on 15 marketplaces. Ours is $138, which is 43% below it.

$240
Market median
Across 15 marketplaces
$138
PRWiz median
On our own shelf today
43%
Below market
Same product, lower price
Every service you can price per placementLive PRWiz range, middle half, 25th to 75th percentile · USD per placement
published middle halfPRWiz medianlist pricemarket median

Two services are deliberately not on this axis. The Backlink Price Index prices press distribution per release and lists digital PR as campaign-scoped, so neither has a per-placement figure that belongs on a per-link chart.

Digital PR · Press distribution
Link building service prices at PRWizUSD per placement · medians and quartiles from the Backlink Price Index · market median $240
ServicePriceMiddle halfTurnaroundDomain RatingContent
Guest postingfrom $29$87 – $2215–7 daysDR 1–90+Written for you
Link insertionsfrom $23$82 – $15448–72 hrsDR 1–90+Not needed
Blogger outreachfrom $507–14 daysDR 30–80+Written for you
HARO link buildingfrom $993–4 weeksDR 70–95+Expert quote
Directory submissionsfrom $153–5 daysDR 20–80+Listing only
Digital PRfrom $3492–6 weeksMixed outletsFull angle work
Press release distributionfrom $3495–7 days560+ outletsAI-assisted draft

Only the two catalog services have a published distribution. The other five carry a list price per placement, so their middle-half column is left empty rather than filled with a number nothing measured.

71%of publisher domains
are sold by more than
one marketplace

Most of this industry is selling each other the same websites. What actually differs is the price.

We found that out by pricing the whole market, and it is not a flattering fact for anyone, us included. On one in six of those shared domains the price at least doubles depending on which marketplace you happen to buy from. Same site, same publisher, same link.

So the useful question is not who has the most sites. It is who shows you the number before you pay, and whether that number is fair.

PRWiz Backlink Price Index · 251,831 offersRead the method →

Free to browse·No card required·6,000+ publishers with live metrics

Publisher metrics

What can you see before you pay?

Every metric, and the domain itself, before checkout rather than after. Marketplaces with forty thousand sites all attract the same review: you still have to vet each publisher yourself.

Illustration of the PRWiz marketplace interface showing filters, metrics and live prices.

1
Two authority scoresAhrefs DR and Moz DA together, because they disagree often enough that one alone hides something.
2
Traffic and its directionThe sparkline matters more than the number. 8.3K and falling is not the same buy as 8.3K and climbing.
3
Nofollow says nofollowThe third row is labelled and priced as nofollow rather than quietly sold to you as a link.
4
The domain itselfRevealed before checkout, not after. Open the site and read it before you decide anything.

No account needed to browse·Filters and metrics are free·Domains revealed before payment

After you buy

What happens after your backlink goes live?

Most providers stop caring the moment your invoice clears. Add any placement to the backlink monitor and it re-tests automatically, weekly on the free plan and daily on Pro.

Goes live
Publisher confirms
you are notified
Re-tested on schedule
Status, dofollow
and index checked
Issue flagged
We spot it
before you do
Replaced free
Inside its
validity window
Automatic re-checks, not on requestStill live, still dofollow, still on an indexed page. You hear from us before you notice.
Replaced free inside its windowEach listing shows its own window at purchase, six months, a year or permanent. We guarantee the one you bought.
Every check is on the recordAnchor, status and index state, exportable. The report goes straight to your client without editing.
On the record

Link building service reviews from real buyers

Agency owners, in-house SEO leads and affiliate operators who spend their own money here.

5.0Out of 5
5 star17
4 star0
3 star0
2 star0
1 star0
17Verified reviews
99%Links live at window end
8 yrsYears in business

I have worked with PRWiz on several projects now and the service they provide has always been first class. I would also say they are up there with some of the best link providers I have worked with for guest posts and link insertions on real sites, with solid metrics and traffic. I would highly recommend PRWiz to anyone that is looking for powerful links.

Matthew Marley
Head of SEO, Creditfix.co.uk

PRWiz is one of the best link brokers I've worked with and as you all know, there's many of them out there. My experience with others though has been very poor — many of my links having been removed after paying for them, waiting 2-3 weeks with no communication only to find out they couldn't deliver, dealing with brokers that have complete garbage lists, etc.

PRWiz really stood out because all of the sites on their list are high quality, they are super fast with communication, their links never disappear over night, and they always deliver what they promise (in the event that they miss 1 they fix it right away). I've had a very good experience working with PRWiz so far and looking forward to continuing working with them.

Vlad Rascanu
Founder, DigitallySavvy.ca
Verified

I usually don't like to work with people who are providing guest posts, because 90% of the time I get scammed in some way. PRWiz and their service looked very transparent at first sight, so I gave it a try with a smaller package of links. Around 2 weeks later I saw a significant jump for my main, pretty high competition keyword — from #18 to #8 . It's still too early to draw any final conclusions, but I already ordered a second package and expect similar results. Overall it's a great service. PRWiz does a good job and communication is also excellent. Highly recommended.

Dávid Kiss
Director, Leadvertise Kft.

PRWiz's Niche Edits are just dope. We got some huge gains on our health affiliate sites. Jumps in SERPs like 11 to 2. Also the pricing is pretty fair. Will soon order again!

Alex Schindler
Owner, Outreach.bz
Verified

I was tasked to research, vet and recommend an off-page agency for my client, a global giant, Ipsos Group. I shortlisted the 10 reputable agencies which I knew at the time, to 10, to 5, to 3, and finally I had Mohammad's agency, now PRWiz, as the number one top option for my client and their needs.

Dusan Stanar
SEO Consultant, formerly Ipsos iSay

Three campaigns, written up

Real numbers from real accounts, including the parts that did not work.

Read the case studies

No card required·No minimum order·Browse before you decide

The short version

What is a link building service?

A link building service acquires backlinks to your website on your behalf, either as an agency on retainer or as a marketplace you buy from per placement.

Mohammad Qaiser
Founder, PRWiz · building search authority since 2018
Prices verified
SourcePRWiz Backlink Price Index
Link building services in 2026, in numbersFirst-party data
$240
Market median per link
$138
PRWiz median per link
6,000+
Vetted publishers

A link building service acquires backlinks to your website on your behalf. It takes one of two shapes. An agency picks the sites for you and charges a monthly retainer, usually $1,000 to $5,000. A link building marketplace shows you a catalog of publishers who already accept placements and lets you choose each one yourself, paying per placement with no contract.

Across 251,831 live offers on 15 marketplaces, the median backlink costs $240 for a guest post and $263 for a link insertion. Prices range from about $15 for a directory listing to $2,000 a month or more for a tier-one digital PR campaign. The figure most often quoted as the industry average, $361, actually sits above 63% of the offers really on sale.

PRWiz is the marketplace kind. Seven services, 6,000+ vetted publishers, a median listing price of $138, and every domain, metric and price visible before you pay. The full method is in the Backlink Price Index.

Key takeaways
  • The median backlink costs $240 across 15 marketplaces. The PRWiz median is $138, which is 43% below it.
  • Agencies charge $1,000 to $5,000 a month for four to twelve links. A marketplace charges per placement with no retainer.
  • Organic traffic predicts price better than Domain Rating. Traffic spreads prices 4.5× across bands, DR only 3.5×. Low-DR sites with real readers run $283 against $138 for high-DR sites without them.
  • Buying links is against Google’s spam policies. What gets devalued is the pattern: sites with no readers and no editorial standards.
  • Link insertions run about 22% below guest posts on PRWiz, even though index-wide they cost 10% more, because insertion inventory is scarcer.
How link building works

How does link building work?

You filter a catalog, pick publishers, send a brief, and the placement is monitored once live. Four steps, no discovery call and no proposal to wait for.

  1. Step 01

    Filter the catalog

    Sort 6,000+ publishers by niche, DR, organic traffic, country, language and price. Every metric is visible before you commit.

  2. Step 02

    Pick your placements

    Reveal the domains, read the sites, add them to a cart. Guest post or insertion is your call per site, and both prices sit on the row.

  3. Step 03

    Send the brief

    Give us the target URL and anchor text, then supply the article or let our writers handle it. We pitch, place and confirm publication.

  4. Step 04

    Watch it after it lands

    You are told when the link goes live. Add it to the monitor and it re-tests on your schedule, weekly on free and daily on Pro. If it drops, goes nofollow or leaves the index, you hear from us first.

Common question

Is link building part of SEO?

Yes. Link building is the main off-page component of SEO. On-page SEO covers what is on your own site: content, titles, internal links, page speed. Technical SEO covers whether Google can crawl and index it. Off-page SEO is everything that happens elsewhere, and backlinks are the largest part of it.

The order matters more than most providers admit. Links amplify a page that already deserves to rank and do very little for one that is thin, slow or unindexed, which is why two of the recommendations above tell you to fix that first and spend nothing here.

Marketplace vs link building agency

Marketplace or link building agency: which should you use?

A marketplace gives you control and per-placement pricing; an agency gives you convenience for a retainer. There are four options in total and all four are legitimate.

How a link building marketplace, agency, freelancer and in-house team compare
 MarketplacePRWizAgencyMonthly retainerFreelancerPer jobIn houseYour own team
Cost per linkFrom $29, median $138$150 to $500 after markup$5 to $150$0 cash, weeks of salary
Who picks the siteYou do, one by oneThey do, you approveThey doYou do
See the domain before payingAlwaysRarelySometimesAlways
Typical turnaround48 hours to 7 daysMonthly cycleUnpredictableSlowest of the four
Minimum commitmentNone3 to 12 monthsNone
Monitoring after placementAutomatic re-checks, weekly on free, daily on ProMonthly reportNoneWhatever you build
Where it breaksA big catalog can list anything, so the vetting standard matters more than the sizeThe markup stays invisible because you have nothing to compare it againstAt the bottom of that range you are almost always buying PBN linksReply rates are brutal and the person stops doing their actual job

All four are legitimate. Which one fits depends on how much control you want and how much of the work you are willing to do yourself.

How to choose

Six questions to ask any link building provider

Ask these before you spend money with anyone, including us. A provider who cannot answer all six is telling you something.

Question 01

Can I see the domain before I pay?

If the answer is no, you are not choosing a publisher. You are buying a lottery ticket with a domain rating printed on it.

PRWiz: Yes. Every domain is revealed before checkout, never after.

Question 02

What is the real organic traffic, and which tool says so?

Ahrefs, SEMrush and Moz disagree, sometimes by a lot. A provider quoting one number without naming the source is hiding the spread.

PRWiz: Both SEMrush and Ahrefs traffic on every listing, refreshed on a schedule and labelled by source.

Question 03

What happens if the link disappears in three months?

Most providers have no answer because they never look again. Ask for the policy in writing before you buy, not after a link drops.

PRWiz: Add it to the monitor and it re-tests on your schedule. If it drops inside its validity window we replace it free, and you hear from us first.

Question 04

How many other clients has this exact page linked to?

A page with forty outbound commercial links passes very little. Outbound profile matters more than DR on cheap inventory.

PRWiz: Spam score and outbound profile are on the listing, and the blacklist tool blocks any domain account wide.

Question 05

What is the minimum commitment?

Retainers exist to smooth the provider’s revenue, not to improve your results. A first order should be small enough to be a test.

PRWiz: None. Buy one placement at $15 to test us, or two hundred. No retainer, ever.

Question 06

How does this price compare to the rest of the market?

Almost nobody can answer this, because almost nobody has measured it. Without a benchmark, any price sounds reasonable.

PRWiz: Market median is $240. Ours is $138. We published the study that says so, competitors included.

Every answer above is verifiable in the marketplace·No account needed to look

Agencies and resellers

White label link building for agencies

Past a handful of clients the hard part stops being finding links and becomes keeping track of them. Conflicts between accounts, approvals, budgets that are not yours, and a report someone else will read closely.

White labelClient reports with none of our branding on them
Shared walletOne balance across every project on the account
Project scopingOrders, budgets and links separated per client
Team permissionsGranular roles so a junior cannot overspend
Blacklist managerBlock a domain once, account wide, forever
Bulk discountsApplied at checkout, nothing to negotiate
Questions

Link building services FAQ

If it is not here, ask us and a person will answer.

What is a link building service?

A link building service acquires backlinks to your site on your behalf instead of you doing the outreach. It takes one of two shapes. A link building agency decides which sites to approach and charges a monthly retainer. A link building marketplace shows you a catalog of publishers who already accept placements and lets you choose each one yourself.

PRWiz is the second kind, with managed campaigns available on top when you want the work run for you.

What is link building and how does it work?

Link building is the practice of getting other websites to link to yours. Search engines treat a link as a signal that someone else found your page worth referencing, so pages with more links from credible, relevant sites tend to rank higher.

In practice it works one of three ways. You earn links by publishing something worth citing. You pitch for them through outreach and digital PR. Or you buy placements on publishers who accept them, which is what a marketplace does. Most real campaigns use a mix, weighted by budget and how competitive the keyword is.

What is the difference between a marketplace and an agency?

A link building marketplace shows you the inventory and lets you choose. You see the domain, the metrics and the price before you commit, and you pay per placement with nothing ongoing. PRWiz is that kind.

A link building agency chooses for you and charges a retainer. With most link building companies you cannot see the site list before placement, and the markup stays invisible because you have nothing to compare it against.

When does a new backlink start affecting rankings?

For a page already on page one or two, two to six weeks is realistic. For a new site with almost no profile, three to six months before links do much at all.

Anyone quoting you faster than that is selling, not forecasting.

How many backlinks do I actually need?

There is no universal number. The honest way to work it out is to look at what already ranks for your target keyword and count the referring domains pointing at those specific pages, not at the whole site.

A useful ceiling: do not add more than about 20% of your existing referring domains in a month. Going faster than that on a young site produces a growth curve that looks nothing like a site earning links naturally.

Do you guarantee rankings?

No, and be suspicious of anyone who does. We control which link goes on which page. We do not control Google's algorithm, your competitors' spending, your on-page work or your site's technical health.

What we guarantee is delivery: the placement you paid for, on the site you chose, live and covered for its validity window.

Which metric should I actually shop on?

Organic traffic, not domain rating. Across the index, traffic spread prices 4.5 times from the lowest band to the highest while domain rating spread them only 3.5 times. The market already prices traffic as the stronger signal even though most buyers still filter on DR first.

The cross-tab makes it concrete: low-DR sites with real readers carry a median of $283, while high-DR sites without them sit at $138.

Do you work with agencies and resellers?

Yes, and a large share of our volume is agency work. White-label reporting, a shared wallet across projects, per-client scoping, granular team permissions, and a blacklist that applies account wide so a domain banned for one client can never be used for another.

Who is actually behind PRWiz?

PRWiz has been building search authority for clients since 2018, which is 8 years of running campaigns before we ever sold anyone a platform. We built this marketplace because the tooling we needed did not exist anywhere else.

It is also why the Backlink Price Index happened. We were pricing this market for our own campaigns long before we published any of it.

How much do link building services cost?

Across 251,831 live offers on 15 marketplaces the median guest post costs $240 and the median link insertion costs $263. The figure usually quoted as the industry average is $361, which sits above 63% of the offers actually for sale.

On PRWiz the median listing is $138, with guest posts from $29 and directory listings from $15. Agency retainers typically run $1,000 to $5,000 a month for four to twelve links. The full breakdown by authority, traffic, niche and country is in the Backlink Price Index.

Are paid links against Google's guidelines?

Buying a link that passes ranking signals is against Google's spam policies. That is stated plainly in Google Search Essentials and we are not going to pretend otherwise, because anyone selling links while claiming Google approves is either uninformed or lying to you.

What Google's systems detect and devalue is the pattern rather than the transaction: links from sites with no readers, no editorial standards, and outbound profiles that give the game away. That is why the spam score, traffic trend and link type are on every listing before you buy.

If you want zero risk, earn every link through PR and content. If you are going to buy, buy from sites a person would actually read.

Do you sell link building packages?

No, deliberately. Most link building packages bundle a fixed number of links at a fixed monthly price, which means the provider picks the sites and keeps the difference whenever a cheap placement fills a slot priced for an expensive one.

We price every placement individually and show you the site first. If you want the convenience of a package, digital PR works that way, but on the same inventory at the same listed prices.

Is there a minimum order or monthly commitment?

Neither. Buy one placement at $15 or two hundred in a batch. No retainer, no setup fee, no subscription needed to order. Bulk discounts apply automatically at checkout.

How is a placement monitored once it is live?

Add any placement to the backlink monitor. It re-tests status, dofollow state and indexation on your schedule, weekly on free and daily on Pro.

Each listing carries its own validity window at purchase, six months, one year or permanent. If the link drops, goes nofollow or leaves the index inside that window, replacement is the remedy and it costs you nothing. We guarantee the window you bought rather than a blanket figure.

How do you vet the publishers?

Every site carries domain rating, domain authority, organic traffic, spam score, country, language and niche, refreshed on a schedule from DataForSEO, Ahrefs, Moz and SEMrush rather than typed in by the publisher at signup. Of the 6,000+ publishers listed right now, 2,200+ are DR 50 or above and 500+ are DR 70 or above.

You do not have to take our word for it. Open the marketplace, set the filters and count.

Do you handle casino, CBD, crypto or other special niches?

Yes. Those placements cost more because publishers charge more, and the premium is on the listing before you buy rather than added afterwards. The same pattern holds market wide: on an identical site, adult runs 64% above standard rate, casino 55%, CBD 52% and crypto 46%.

Can I see the site before I pay for it?

Yes. The domain is revealed before checkout, not after, so you can open the site, read a few articles and check who else it links to before deciding. Metrics, price, link type and validity window all sit on the row alongside it.

This is the part most marketplaces get wrong. If you cannot read the site before buying, you are not choosing a publisher, you are buying a lottery ticket with a domain rating printed on it.

Start in two minutes

Open the marketplace and check the prices yourself

No card, no call, no sales sequence. Filter 6,000+ vetted publishers down to the handful that fit, read every metric, and decide from there.

Free to browse No minimum order Replaced if it drops

Illustration of the PRWiz marketplace interface showing filters, metrics and live prices.

Guest posts from $29Free to browse · no cardBrowse sites