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Home›Refund & Cancellation Policy
Legal

Refund & Cancellation

Fair, transparent, replacement-first. How PRWiz handles refunds, cancellations, and the validity window standard that backs every placement in the marketplace.

Last updated: January 1, 2026
Validity window standard
On this page
  • 01Policy Overview
  • 02The Validity Window Standard
  • 03Replacement-First Approach
  • 04Refund Eligibility
  • 05Not Eligible for Refund
  • 06Delivery-Failure Backstop
  • 07Special Services Exceptions
  • 08Subscription Cancellation
  • 09How to Request a Refund
  • 10Processing Timeline
  • 11AUP Violations & Forfeiture
  • 12No Rankings Guarantee
  • 13Payment Processor Disputes
  • 14Contact the Refunds Team

This Refund & Cancellation Policy describes how AuthorityMagnet OPC Private Limited (“PRWiz”) handles refunds, replacements, and cancellations for Orders placed through the PRWiz platform at prwiz.com. It is incorporated by reference into our Terms of Service and should be read together with them.

Link building is not like buying a t-shirt. Every Order depends on third-party Publishers, editorial calendars, and the realities of outreach. This policy explains how we handle the situations that actually come up and sets a high bar for fairness on both sides of the marketplace.

01Policy Overview

PRWiz takes a replacement-first approach to problems. If something goes wrong with a placement — the link disappears, a page is de-indexed, a Publisher fails to honor the validity window on their listing, or an Order cannot be fulfilled as specified — our first response is to restore the placement or provide an equivalent replacement at no additional cost to the Buyer.

Monetary refunds apply in specific, clearly-defined situations described below. Where refunds do apply, they are processed to the original payment method through the same payment processor used for the Order, subject to the processor’s normal settlement timelines.

02The Validity Window Standard

365Day Standard
The backbone of the marketplace

The quality floor for permanent and lifetime placements.

PRWiz actively pursues restoration and replacement within this window for every permanent listing in the marketplace. Short-window placements (six-month or one-year) are protected for the duration of the window stated on the listing — see the section below for the full standard.

Every listing in the PRWiz marketplace carries a validity window that is displayed at the point of purchase. Typical windows are six months, one year, or permanent (lifetime) placements, and the window you buy is the window PRWiz stands behind. If a link is removed, nofollowed, de-indexed, or otherwise degraded within the validity window you purchased, we follow the replacement-first process described in Section 3 to restore it or source an equivalent replacement at no additional cost.

For permanent and lifetime placements, the “365 Day Standard” is the quality floor that PRWiz commits to publicly. It is not a cap on the life of the link — permanent placements are expected to remain live indefinitely — but it is the specific window during which PRWiz will actively pursue restoration and replacement on the Buyer’s behalf. Buyers purchasing short-window placements (six-month or one-year listings) are protected for the duration of the window stated on their listing, and the same replacement-first process applies.

The Validity Window Standard is a quality bar for marketplace conduct, not a literal warranty of search engine behavior. It commits PRWiz to ensuring that the Publisher or Vendor honors the specific window attached to each listing, not that any particular search engine will continue to value the link at any particular level over time.

What qualifies for restoration

  • Unauthorized removal — the Publisher removes the placed link without our consent.
  • Silent nofollow/noindex change — the page or link is modified to prevent equity flow.
  • Page 404 — the hosting article goes to a broken URL with no redirect.
  • Anchor text tampering — the anchor is changed away from what was agreed without permission.
  • Link target swap — the href is pointed away from the Buyer’s target URL.

03Replacement-First Approach

When a qualifying issue is reported under the Validity Window Standard,PRWiz follows a replacement-first process:

1
Verify the issue

We confirm the reported state of the link (removed, nofollowed, 404, etc.) from our side and document the evidence.

2
Contact the Publisher

We reach the Publisher to restore the original link. In most cases this resolves the issue quickly because the Publisher values the long-term relationship.

3
Source an equivalent replacement

If restoration is not possible, we source a replacement placement on a Publisher that matches the original Order specification (niche, DR/DA range, traffic range).

4
Refund as last resort

If replacement is also not possible within a reasonable timeframe, a monetary refund is issued per Section 6 below.

This sequence protects Buyers from loss while giving Publishers the chance to resolve issues in good faith. Honest Publishers rarely see step 4; serial offenders are removed from the network.

Vendor-sourced orders are subject to the same replacement-first process. When a vendor stops complying with their listing commitments, PRWiz takes strict action at the platform level — the vendor is removed from the network, their listings are delisted, and Buyers with active placements on that vendor are prioritized for replacement sourcing. Platform enforcement is the Buyer’s primary protection in vendor-caused incidents, and it is applied consistently and without negotiation.

04Refund Eligibility

Monetary refunds are available in the following situations. Where eligible, a refund is issued to the original payment method after Publisher restoration and replacement options have been exhausted or are clearly not feasible.

Eligible for Refund
  • Delivery failure within 90 days. The Order cannot be fulfilled and no equivalent replacement can be sourced within 90 days of Order confirmation.
  • Duplicate or erroneous charge. The payment processor charged you twice for the same Order, or charged an amount different from the Order total.
  • Unauthorized charge. A charge was placed on your payment method without your authorization and has been reported to us promptly.
  • Irrecoverable validity-window breach. The Publisher or Vendor has violated the validity window attached to the listing, restoration has failed, and no equivalent replacement can be sourced within a reasonable timeframe. Subject to the vendor-sourced placement exception in Section 5.
  • Pre-production cancellation. You cancel the Order before any content, outreach, or Publisher reservation work has begun.

05Not Eligible for Refund

The following situations do not qualify for a monetary refund. In many of these cases, a partial credit, revision, or replacement may still be available — the fact that a cash refund is not issued does not mean PRWiz stops working on the Order.

Not Eligible for Refund
  • Dislike of published content after the revision cycle described in the Terms has been completed. Remedy: further revisions under a separate change order.
  • Change of mind about the target URL, anchor text, or niche after work has started. Remedy: change order at cost.
  • Search engine ranking movement. Refunds are not available based on keyword position changes, organic traffic fluctuations, DR score changes, or any third-party SEO metric. See Section 12 below.
  • Third-party search engine action. If a search engine discounts, devalues, or penalizes a link via an algorithmic update, the Order is not refundable on that basis alone. Algorithmic volatility is an inherent risk of off-site SEO.
  • Orders where the Buyer changed specifications mid-flight in a way that invalidated work already performed.
  • Orders where the listing’s validity window has expired. Refund eligibility ends when the purchased window ends — for six-month listings that is 180 days after publication, for one-year listings 365 days, and for permanent listings the 365-day quality floor described in Section 2.
  • Orders where the Buyer has violated the Acceptable Use Policy or used the placement to promote content prohibited under the Terms. See Section 11 below.
  • Buyer-caused publication delays (un-responsive to content approval requests) that push the Order past reasonable fulfillment windows.
  • Vendor-caused compliance failures on short-window placements where replacement is the remedy. For placements sourced through third-party vendors, PRWiz’s primary Buyer protection is platform-level enforcement — the vendor is removed from the network, their listings are delisted, and the affected Buyer is prioritized for replacement sourcing. Because the Buyer’s protection in these cases is delivered through replacement rather than refund, cash refunds are generally not issued for vendor-caused compliance failures on short-window placements where PRWiz is actively sourcing a replacement. Legitimate platform-level delivery failures (for example, no replacement can be sourced at all) continue to follow the ninety-day backstop in Section 6.

06Delivery-Failure Backstop (90 Days)

PRWiz commits to a 90-day delivery-failure backstop on placement Orders. If an Order cannot be fulfilled and no equivalent replacement can be sourced within ninety (90) days of Order confirmation, the Buyer is entitled to a full refund of the Order amount to the original payment method.

This backstop exists because link building depends on real-world Publisher availability, which occasionally disappears after an Order is accepted (a site is sold, an editor leaves, a niche stops being served). Ninety days is long enough to give legitimate multi-placement campaigns, digital PR work, and HARO-style outreach the runway they need, while short enough to protect Buyers from Orders that will never complete.

What the backstop does not cover. The 90-day backstop is specifically for delivery failure — the inability to produce a qualifying placement at all. It is not a blanket “change of mind” window, and it is not a 30-day short-fuse refund window. Typical fulfillment windows for different products are described in the Terms of Service, and Orders that are actively progressing through those windows are not eligible for the backstop refund.

If the backstop is triggered, PRWiz will notify the Buyer proactively, describe what was attempted, and process the refund without requiring the Buyer to file additional paperwork.

07Special Services Exceptions

Some services have workflows that make once work has begun, the work cannot be meaningfully unwound. These services are subject to the following exceptions to the standard refund framework:

Press Release Distribution

Press releases are distributed through third-party wire networks on a “work begins at submission” basis. Once a press release has been submitted to the wire network for distribution, the Order is non-refundable. Wire networks do not refund the distribution fee once a release has entered their distribution queue, and PRWiz cannot recover that cost.

If you need to cancel a press release, please do so before the release has been submitted to the wire network. After submission, the distribution runs to completion and the distribution report is delivered regardless of subsequent changes of mind.

Digital PR Campaigns

Digital PR campaigns combine creative production, outreach, relationship management, and earned media follow-through. The work is front-loaded: significant effort is invested in ideation, asset creation, and outreach before any placement lands.

If a Digital PR campaign is cancelled mid-flight, refunds are calculated on a partial basis proportional to the work already completed at the time of cancellation. An itemized statement showing completed phases (brief, creative assets, outreach lists, pitches sent, placements secured) is provided with the refund calculation. Phases already completed are non-refundable; phases not yet started are refundable.

Directory Submissions

Directory submissions are non-refundable once the submission process begins. Submissions sent to third-party directories for editorial review cannot be withdrawn by PRWiz once the directory’s review queue has received the submission. Please confirm the target directory list before the Order enters the submission phase.

These exceptions are not ways to avoid the Validity Window Standard; they limit only the Buyer’s right to a cash refund after work has begun. The quality, placement, and durability commitments described elsewhere in this policy still apply to every deliverable produced under these services.

08Subscription Cancellation

Subscriptions may be cancelled at any time from the billing section of the Platform. Cancellation takes effect at the end of the current billing cycle, and you retain access to paid features until that date. We do not pro-rate unused portions of the current billing cycle except where required by consumer protection law.

Usage credits or allocations included with a Subscription expire at the end of the billing cycle in which they were granted unless the Subscription description explicitly states otherwise. Unused credits do not roll over automatically and are not refundable on Subscription cancellation.

Where a Subscription was purchased as an annual plan with an upfront discount, the discounted portion is not refunded on mid-term cancellation. You may continue to use the Subscription through the paid-for period or may request cancellation with the unused months remaining at the discounted rate forfeited.

09How to Request a Refund

To request a refund, contact the refunds team at hello@prwiz.com with “Refund Request” in the subject line and include:

  • The Order ID or invoice number in question.
  • The reason for the refund request, mapped to the eligibility categories in Section 4 if possible.
  • For link-related issues, the URL of the placement and the specific problem you are seeing (removed, nofollowed, de-indexed, etc.).
  • Any supporting evidence you have, such as screenshots, archive.org snapshots, or error messages.

We acknowledge refund requests promptly and aim to complete investigation within a reasonable timeframe for standard cases (typically around ten business days from receipt of a complete request). Complex cases involving third-party Publishers or Vendors may take longer; in those situations we keep the Buyer informed of progress as the investigation develops.

10Processing Timeline

Once a refund is approved, the timing of the actual credit to your account depends on the payment method and processor:

  • Credit card (Stripe) — credited to the original card within 5 to 10 business days, depending on the card issuer. We release the refund immediately on approval; the remaining time is the issuer’s settlement cycle.
  • PayPal — credited back to the PayPal account within 1 to 3 business days of approval.
  • Bank transfer / UPI (India) — processed within 3 to 7 business days, subject to the beneficiary bank.
  • Platform credit — available immediately on approval, usable against any future Order on the Platform.

Where a refund is delayed beyond these ranges, the delay is almost always inside the payment processor’s settlement system rather than with PRWiz. We can provide the refund reference from our processor on request so you can trace the funds on your side.

11AUP Violations & Forfeiture

Orders placed in violation of the Acceptable Use Policy described in the Terms of Service are not eligible for refund, and balances associated with them may be forfeited as an enforcement measure. This includes, without limitation, Orders that promote fraudulent products, distribute malware or phishing content, target illegal goods or services, manipulate the Platform through fake accounts or automated abuse, or attempt to use placements to harm Publishers’ standing with search engines.

Where an AUP violation is discovered after an Order has been fulfilled, PRWiz may:

  • Cancel any remaining work on the Order without refund.
  • Remove or decommission any published placement that hosts offending content.
  • Suspend or permanently terminate the account that placed the Order.
  • Forfeit any unused balance, platform credit, or prepaid Subscription associated with the violating account.
  • Where the conduct also constitutes chargeback fraud, cooperate with the payment processor to contest the chargeback on our behalf.

Forfeiture under this section is separate from, and in addition to, any other remedies available to PRWiz under the Terms, applicable law, or equity.

12No Rankings or Traffic Guarantee

Refunds are not available on the basis of search engine rankings, organic traffic changes, keyword position shifts, domain rating movements, backlink equity scores, conversion rate changes, or any other third-party performance metric.

PRWiz does not promise any specific SEO outcome from a placement, campaign, or Subscription. Search engine algorithms are proprietary, frequently updated, and influenced by hundreds of factors — site architecture, content quality, competitive pressure, seasonality, brand signals, and algorithmic updates that PRWiz cannot control and does not attempt to control. No link building provider can honestly guarantee rankings.

What we do guarantee is that the Placement itself will meet the specification you ordered: the correct Publisher type, the correct anchor text, the correct target URL, a dofollow link on an indexable page, and the Validity Window Standard described in Section 2. These are the deliverables under your control (and ours). How a search engine subsequently values the link is not.

If you see a ranking move (up or down) after a campaign and want to talk through what happened, we are happy to do that — but it is a consulting conversation, not a refund basis.

13Payment Processor Disputes & Chargebacks

We strongly prefer to resolve refund requests through the process described in Section 9 above. Contacting us directly is faster, cheaper for everyone, and leaves a cleaner audit trail than a payment processor dispute.

Where a Buyer files a payment processor dispute or chargeback (Stripe, PayPal, card issuer, or similar) rather than contacting PRWiz first, PRWiz will respond to the dispute under the processor’s rules. Our response will include the Order record, proof of fulfillment, the Buyer’s agreement to these Terms and this Refund Policy, and any evidence that the Order was delivered in accordance with the Order specification.

Because the Services are intangible, digital, and non-shippable, disputes are evaluated by the processor under its rules for digital services rather than under its rules for physical goods. PayPal’s Seller Protection program, for example, expressly excludes intangible and digital items; chargeback defense for PayPal transactions therefore relies on documentation of Order confirmation, fulfillment, and policy agreement rather than shipping/tracking records.

Where a Buyer initiates a chargeback for an Order that was fulfilled in accordance with its specification and this Refund Policy, PRWiz may:

  • Contest the chargeback through the processor and provide the supporting documentation described above.
  • Pause or close the associated account pending resolution.
  • Pass through any chargeback fees imposed by the processor and, where the dispute is found in PRWiz’s favor, recover those fees from the disputing Buyer.
  • Decline to do business with the disputing party in the future.

The fastest path to a refund, when one is warranted, is always an email to the refunds team rather than a processor dispute.

14Contact the Refunds Team

Questions about this Refund Policy, or a specific refund request, can always be sent to the email address below. We read every message and track every case to resolution.

Refunds Team

Need a refund or have a question?

Email hello@prwiz.com with “Refund Request” in the subject line and the details described in Section 9. We acknowledge every request promptly.

For the full legal framework that governs your use of the Services, see our Terms of Service and Privacy Policy.

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