Backlink monitoring tool that reads the page, not an index
PRWiz re-fetches every linking page and reports eight signals per check: status code, redirect chain, link present, anchor match, rel attribute, meta noindex, page nofollow and X-Robots-Tag. Google index status is checked separately. 100 links free. Then $0.001 a check from your wallet. No subscription.
Illustration of the PRWiz monitors screen: eighty-nine monitored links with live, warning, not-found and index states, a thirty-day check activity chart, and a table of source URLs, anchors and check history.
What is a backlink monitoring tool?
A backlink monitoring tool tracks the links pointing at your site and alerts you when one of them changes. It should catch a link being removed, an anchor being rewritten, a dofollow link turning nofollow or sponsored, and the linking page dropping out of Google’s index.
The distinction that decides which one you buy: a checker shows the links you have today. A monitor watches a crawl index over time and reports what the index noticed. A verifier requests the live page itself and reads the HTML. PRWiz is the third kind, which is why it sees things an index physically cannot record.
Backlink checker
Type a domain, get the links it knows about. A photograph taken whenever the crawler last passed.
Backlink monitor
The same index, watched over time. You are one step removed from the page and one crawl cycle behind it.
Link verifier
No index involved. We request the page, follow its redirects, and read the HTML that comes back.
What PRWiz backlink monitor reads on every page
One page, returning 200, with the link still on it. Every signal below is parsed and stored on every check, in its own column, so the history is queryable rather than a status word.
HTTP status code 200 · 301 · 404 · 410 · 500
Stored on every check, and it decides the verdict. A confirmed 404 or 410 means the page is gone and your link with it, reported as Down. Telling you that is the entire job. What we will not do is take a single 404 at face value, because plenty of them are bot blocks and outages wearing a 404 costume.
Confirmed through a four-step ladderRedirect chain up to 5 hops
The article moved. We follow to the final destination and read that page. Slash, www and https-only moves are normalised so they never fire a false alert.
Link presence every <a> to your URL
The link is still there, so a status-only check stops here and calls it healthy. We collect every matching link on the page, not just the first, so a page with two links to your target is read correctly.
Anchor text match expected vs found
You bought best CRM software. The page says click here. We compare against the anchor you specified at import and store both.
Caught: anchor mismatchRel attributes nofollow · sponsored · ugc
Added months after publication, silently. The link exists, is visible to readers, and passes nothing at all.
Caught: rel changedMeta robots noindex
The whole page is excluded from Google. A live link on a noindex page looks perfectly healthy in a status-only tool and is worth nothing.
Caught: page noindexedPage-level nofollow meta robots nofollow
One tag in the head neutralises every link on the page at once, including yours, without your link changing at all.
HTTP headers X-Robots-Tag
The same instruction delivered in the response headers, where nothing in the HTML reveals it. Every monitor we checked lists meta robots. None list this one.
Not listed by any monitor we comparedGoogle index status separate check
Asks Google directly whether the linking page is still in the index. A page that dropped out is a link that stopped counting. Daily, or the moment you ask.
Why most lost-link alerts are wrong
A publisher puts up bot protection and the page comes back looking dead. The same request, handled two ways.
Valid envelope
The response must come back well formed, with HTML that is not empty.
Readable status
403, 429 and 5xx are the server’s problem, not proof about your link. 404 and 410 go to confirmation instead.
Complete HTML
We look for a proper closing document. A truncated page cannot prove absence.
Not a challenge
Five bot-protection markers matched, case insensitive, before anything is believed.
And when a page really is gone, we say so
Refusing to guess is worthless if it turns into refusing to answer. A dead page is the exact thing you bought this for, so a confirmed 404 or 410 is reported as Down. Confirmation is what makes it trustworthy.
How much does backlink monitoring cost?
Your first 100 links are free. Everything past your monthly allowance costs $0.001 a check, taken from your wallet as it happens. No plan, no seat fee, no tier to upgrade into.
The tools this page is usually measured against start between $14.90 and $140 a month, billed whether you check one link or a thousand, because monitoring is bundled inside a suite you buy whole.
| What you are watching | Checks a month | Your cost |
|---|---|---|
| 100 links, weeklyThe free tier, in practice | 429 | Free |
| 100 links, dailyOne site, watched closely | 3,000 | $2.55 |
| 250 links, dailyA small portfolio | 7,500 | $7.05 |
| 500 links, dailyA working agency client load | 15,000 | $14.55 |
| 1,000 links, dailySerious volume | 30,000 | $29.55 |
| 2,500 links, dailyMulti-client agency | 75,000 | $74.55 |
The whole rate card
How do you set up backlink monitoring?
Three steps. The first check on every link runs the moment you add it, at no charge.
Add the links
Give us the page the link sits on, the URL it should point to, and the anchor you expect. That third field is what makes anchor drift detectable at all.
- Bulk paste or CSV, 500 at a time
- Group into projects, tag freely
- First check is immediate and free
We re-read the pages
Daily, weekly or monthly, set per link. A plain fetch handles most pages. When one blocks us or builds its content with JavaScript, we escalate to a full browser render.
- Polite retries, per-domain rate limiting
- Automatic escalation on a block
- Pause a link without losing history
You hear from us when something moves
No email on the days nothing changed. When something does, it arrives with the evidence: what the page said before, what it says now, and when we saw it.
- One digest, not one email per link
- Full check history on every link
- CSV or client-ready PDF on demand
What happens when a linking page leaves Google’s index?
A backlink on a page Google has dropped is doing nothing for you. It is still there. It is still dofollow. It counts for nothing, and no amount of staring at a link table will show you that.
Every other tool that catches this stops at telling you. We check the index, and then let you do something about it from the same row.
What triggers an alert?
Six things, and nothing else. Quiet days produce no email at all, which is the only way an alert keeps meaning anything.
Illustration of a daily digest email listing three flagged links out of seven hundred and sixty-six monitored.
A link disappears
The page loaded fine and your link is not in it any more.
An anchor changes
Still there, still pointing at you, wearing different text than you paid for.
A rel attribute flips
Dofollow becomes nofollow or sponsored, usually months after publication.
A page blocks crawlers
Noindex appears in the meta tag or in the response headers.
A page leaves the index
Nothing on the page changed. It simply stopped counting.
The page breaks
A 404 or a server error where an article used to be.
Can I send reports to clients under my own brand?
Yes, on every plan including free. Three branding modes on every PDF export, no add-on. SEOptimer puts white label behind its $39 tier and SE Ranking sells it as a $69 a month Agency Pack.
Our mark on the report. Fine internally, and for clients who know who you work with.
Your logo, company details, title and intro paragraph. The client sees your work, not our software.
No logo anywhere. Drop the pages straight into a deck you have already designed.
PRWiz vs Linkody, SEOptimer, SE Ranking and Ahrefs
Two weight classes get called backlink monitoring. Dedicated monitors watch a list. Suites discover links across the web and monitor as a side feature. Both are here, because you are probably choosing between them.
| Watching links you already have | DedicatedPRWiz | DedicatedLinkody | DedicatedSEOptimer | SuiteSE Ranking | SuiteAhrefs |
|---|---|---|---|---|---|
| Where the answer comes from | |||||
| Source of truth | Fetches the live page | Fetches the live page | Fetches the live page | Crawl index | Crawl index |
| Link check frequency | Daily, weekly or monthly per link, plus instant on demand | Every 24 hours | Daily | Scheduled | Index dependent |
| What one check reads | |||||
| Anchor checked against the value you expected | Yes, set per link at import | Alerts on change only | Alerts on change only | Shows anchor only | Shows anchor only |
| Dofollow / nofollow / sponsored / ugc | Yes | Yes | Yes | Yes | Yes |
| Meta robots noindex on the linking page | Yes | Yes | Not listed | Not listed | Not listed |
| X-Robots-Tag response header | Yes | Not listed | Not listed | Not listed | Not listed |
| JavaScript render when a fetch is blocked | Automatic escalation | Not offered | Not offered | Not offered | Not offered |
| 404 confirmed before it is reported dead | Four-step confirmation ladder | Not stated | Not stated | Not stated | Not stated |
| Inconclusive instead of a false negative | Guarded and refunded | Not stated | Not stated | Not stated | Not stated |
| Index health — an unindexed page passes nothing | |||||
| Google index check on the linking page | Daily, or on demand | Yes, on a ~14 day cycle | Not listed | Yes | Not listed |
| Submit a deindexed page for reindexing | Yes, from the link row | No | No | No | No |
| Things they do that we do not | |||||
| Discovering links you did not know about | No, bring your own list | Yes | Yes | Yes | Best in class |
| Competitor link gap / intersect | No | Yes | Yes | Yes | Yes |
| Toxicity scoring and disavow files | No | Yes | Yes | Yes | Partial |
| Money | |||||
| White label reports | Included, free tier | Included | $39 tier | $69/mo add-on | Higher tiers |
| Entry price | Free, then $0.001 a check | $14.90/mo | $39/mo | $103/mo | $129/mo |
| 500 links, checked daily | $14.55 | $14.90 | $39 | $103 | $129 |
| Links bought on the platform | Monitored free, never count toward your allowance | N/A | N/A | N/A | N/A |
| Free tier | 100 links, 450 checks a month, forever | 30-day trial | Trial | 14-day trial | Limited free account |
Features and pricing taken from each vendor’s own public pages, August 2026. Linkody figures use the Webmaster plan at 500 links and Advanced at 2,000.
Which backlink monitoring tool should you use?
If the links you care about are links you already have, the answer is PRWiz, and the reason is narrow enough to check in one sentence.
Use PRWiz if you are protecting links you paid for
The suites answer from a crawl index. The dedicated monitors do open the page, and the good ones do it well. What none of them do is check whether Google still has that page indexed more than once a fortnight, or give you a way to put it back when it drops.
Watching a whole link profile
Discovering links you never asked for, competitor gap reports, disavow files. That is a different product from verifying links you chose, and a dedicated profile monitor does it well.
Finding links across the web
Competitor research at web scale needs a crawl index that costs tens of millions to build. Use Ahrefs or Semrush. We are not pretending to compete there.
Most of our users run both
Discovery in a suite, verification here. The two jobs barely overlap, and paying suite prices to watch a list you already have is the expensive way to do it.
The people who noticed their links stopped disappearing
Every review here is from a real customer, collected before and after the rebrand from Authority Magnet. None were paid for, ghost-written or removed.
“My experience with others though has been very poor — many of my links having been removed after paying for them, waiting 2-3 weeks with no communication only to find out they couldn't deliver… PRWiz really stood out because all of the sites on their list are high quality, they are super fast with communication, their links never disappear over night, and they always deliver what they promise (in the event that they miss 1 they fix it right away).”
Apart from the fact that they provide quality links on sites with genuine traffic at a reasonable price, they are a great company, very reliable and a good communication. Always replaces links if bloggers are non-responsive. I'm sure that my clients' great rankings are due, in part, to these great links.
Verified reviewWe do local SEO and have been buying links with PRWiz for at least 4 years now. I find it very easy to pick out the best links in my specific niche, and I find the quality top-notch. I also find the pricing very competitive.
Verified · 4+ year clientI was very impressed with my order. Quick, friendly service and the links placed were all very natural looking on strong sites, for good price. Will be ordering again very soon.
Verified · also on videoI would also say they are up there with some of the best link providers I have worked with for guest posts and link insertions on real sites, with solid metrics and traffic. The service they provide has always been first class.
Verified · also on videoPRWiz is a professional service with a lot of customer care and transparency. They are competitive in their link pricing and offer high-quality links. I do recommend PRWiz to my friends in SEO for a reason.
Verified reviewPRWiz has been an integral service in my online business for years now. They provide prompt and transparent assistance in link outreach. I appreciate the fact they have a large list of vetted sites they already have relationships with.
Verified reviewSome reviews were collected under our former name, Authority Magnet Co. Read all 17 reviews
Backlink monitoring, answered
Eighteen answers grouped four ways, including the ones competitors leave out.
What is a backlink monitoring tool?
A backlink monitoring tool tracks the links pointing at your site and alerts you when one of them changes. It should catch a link being removed, an anchor being rewritten, a dofollow link turning nofollow or sponsored, and the linking page dropping out of Google's index. A backlink checker only gives you a snapshot of your links today. A monitoring tool keeps watching and reports what changed.
Is there a free backlink monitoring tool?
Yes, and it does not expire. PRWiz monitors 100 links free with weekly checks, all eight page signals, email alerts and CSV export, with no card required. Google Search Console is also free and shows you Google's own view of your links, though it will not tell you an anchor changed or a link went nofollow.
How often are links checked?
You choose per link: daily, weekly or monthly. The free tier runs weekly. You can also run an instant check on any link at any time, and the first check on a newly added link runs immediately at no charge. Manual checks are rate limited to 10 an hour.
Do backlinks still matter in 2026?
Yes, though not the way they did a decade ago. Volume stopped working years ago and links from pages with no real audience are largely discounted. Links from pages that genuinely get read still carry weight, both for ranking and for being cited in AI answers.
Which is the argument for monitoring rather than acquiring. If a small number of good links is what works, then quietly losing three of them matters far more than it used to.
How specific are the alerts?
Every check resolves to one of 14 named reasons, not a single word. Healthy and anchor formatting sit under live. Redirected, nofollow, anchor mismatch and page noindex sit under warning. Link removed, page gone and redirect lost sit under not found. Blocked, timeout, network error and page error sit under error.
When several apply at once, one is chosen by a fixed order of severity so the label never flickers between checks, and the full detail still lists everything found. You can filter and export on the reason, which is what makes a client report readable.
Can it tell me if a link is still dofollow?
Yes, and it is one of the most common silent failures we catch. We read the rel attributes on every check and distinguish nofollow, sponsored and ugc separately. When one appears on a link that did not carry it before, that is an alert. Publishers add these months after publication and almost never mention it.
Does a 404 mean my link is dead?
Yes, once we have confirmed it. A page that is genuinely gone takes your link with it, and reporting that is the whole point of the tool.
What we do not do is act on a single 404, because bot blocks, deploys and outages all produce them. So a 404 goes through four confirmations first: a second fetch after a delay, a full browser render in case the site only 404s non-browsers, a probe of the domain root to rule out a site-wide outage, and a soft-404 check for pages that return 200 while saying “not found”. Survive all four and the link is marked Down with the reason page gone.
410 Gone skips the ladder entirely. That status is a publisher explicitly stating the page was deleted on purpose.
What happens when a page blocks your checker?
We try a normal fetch first, with polite retry behaviour and a backoff when a server asks us to slow down. If that fails we escalate to a full browser render that executes JavaScript.
If we still cannot get a page we trust, the check is recorded as inconclusive and refunded to your wallet. Inconclusive means we could not read the page at all: a challenge screen, a timeout, a 403 or a 5xx. It does not mean we found a dead page and declined to tell you.
Does it check whether the linking page is indexed by Google?
Yes, as a separate check costing $0.0025. A link on a page Google has dropped is not helping you even though it is still live and still dofollow. When a page comes back not indexed you can submit it for indexing from the same screen for $0.0675 per unique URL, and we track it through to the result. Submissions that do not get indexed inside the window are refunded.
Can I import links from Google Search Console or a CSV?
CSV and bulk paste are supported today, up to 500 links at a time. A direct Search Console connection is not built yet. Export from whichever tool you already use, add the anchor you expect for each link, and import.
How is this different from Ahrefs or Semrush?
They report what their crawl index recorded, whenever it last recorded it. We fetch the live page and read the HTML on the day we check. That lets us see things an index cannot store: whether the anchor matches what you expected, whether a noindex tag appeared, whether the instruction arrived in an X-Robots-Tag header rather than in the page.
They also do things we do not. They discover links you did not know about and let you research competitors, which needs a web-scale crawl index. Most people who use us keep using one of them alongside.
Which backlink monitoring tool is most accurate?
For links you already know about, a tool that reads the page directly beats one reading an index, because an index is only as fresh as its last crawl. Dedicated monitors including Linkody and SEOptimer do read the page, so on link status they are accurate too. Where accuracy diverges is index status: checking whether Google still has the page on a fortnightly cycle is not the same as checking it daily. For discovering links you do not know about, accuracy is a function of index size, and Ahrefs has the largest.
Accuracy also means not being wrong in the other direction. A tool that reports a link dead because a firewall blocked it is not accurate, it is noisy. We record those as inconclusive and refund the check rather than guessing.
Is it worth paying for a backlink monitoring tool?
It depends entirely on what you paid for the links. If you spent $150 a link across 200 placements, that is $30,000 of assets, and checking them daily costs about $5.55 a month. If you have twelve links you built yourself, the free tier covers you and you should not pay anything.
The honest test: work out what one lost link costs you to replace, then compare that to a year of monitoring. For most people buying links, the maths is not close.
What does PRWiz not do?
It does not discover backlinks you do not already know about, it does not research competitor link profiles, and it does not score links for toxicity or generate disavow files. It watches a list you provide and tells you the truth about it. If you need discovery or research, pair it with a tool that has a large crawl index.
How much does backlink monitoring cost?
At PRWiz, 100 links are free and every check beyond your monthly free allowance costs $0.001, taken from your wallet. Watching 500 links every single day works out at about $14.55 a month. Watching 100 links daily is about $2.55.
Elsewhere, monitoring is bundled into an SEO suite: Ahrefs from around $129 a month, Semrush from around $140, SE Ranking from around $103, charged whether you check one link or a thousand.
What happens if my wallet runs out?
Checks that cost money stop running and you get a single notification. Nothing is deleted, no link is marked down, and your history stays intact. Top the wallet back up and checks resume on their normal schedule. Because there is no subscription, there is nothing to cancel and no renewal date to watch.
Can my team see the same monitors?
Yes. Monitors can be shared across a team with per-seat permissions, so a client-facing account manager can view link health without being able to edit or delete anything. Comments can be left on individual links or on a whole project.
Do I need to buy links from PRWiz to use the monitor?
No. The monitor works on any link from anywhere, however you got it. Plenty of people use it purely on links they earned or built themselves and never touch the marketplace.
Find out what your links actually say
Add 100 links free and check every one of them today. In the first sweep most people find at least one link that changed without anyone telling them.
