The platform we built for ourselves, then opened to everyone

Authority Magnet started in 2018 in Jamshedpur, India, as a link building agency. Founder Mohammad Qaiser had been doing SEO for clients for years, watching the same three problems show up across nearly every link building marketplace and broker on the planet — hidden domains, stale metrics, and opaque pricing. You'd browse a marketplace, find a "great DA 65 site in your niche," pay $200, and only after the order was placed would you discover the actual domain. Sometimes it was fine. Sometimes it wasn't.

So Authority Magnet started doing it differently. Manual publisher vetting. Real metrics from DataForSEO, Moz, Ahrefs, and SEMrush. Honest pricing tiers tied to actual authority bands. Within a few years, the agency had grown to a team of 50+, was running monthly retainers for clients in B2B SaaS, fintech, e-commerce, and local services, and had become a stable, profitable business with a reputation built on transparency and quality.

To deliver that volume of work, we kept building internal tools. A proper publisher database with refreshed metrics. A backlink monitor that actually told us when something broke. A blacklist manager so junior team members couldn't accidentally order the same domain twice for the same client. Project organization. Team permissions. Bulk operations. Each tool started as a hack to make our own lives easier — but other SEO teams kept asking what we were using, and the honest answer was always "stuff we built ourselves."

Then 2024 and 2025 happened. AI changed everything about agency economics. Margins on routine work compressed fast. The 50-person team didn't make sense anymore for the kind of work that AI could now augment or automate. We made the hard call to contract significantly — scaling back to a small, sharp core team plus a network of specialized contractors who scale up with campaign volume. It was painful. It was also necessary.

And it forced a clearer question: what should this business actually be in 2026?

The answer turned out to be two things, not one. Authority Magnet would continue as our managed services holding company — the place where enterprise and high-touch clients work with us directly on custom strategy and white-glove delivery. And the platform side — the marketplace, the publisher database, the backlink monitor, the blacklist manager, the project workflows we'd built over eight years — would become its own product, with its own brand, accessible to any SEO professional who wanted our infrastructure without the agency overhead.

That product is PRWiz, and we launched it at the start of 2026. It runs on the same vetted publisher inventory, the same metric integrations, and the same processes we've been running for our own clients since 2018. The only difference is now you can use it directly, without going through us.